Why Oxidation Reduction Potential Matters Water Made Pure

Water Made Pure’s activated charcoal and calcite stones purify, mineralize, and rebalance ORP for a smoother, antioxidant “living water” taste — naturally, without electricity or plastic cartridges.

From Ordinary Tap to Living Spring Water

Our process is inspired by nature — the best tasting mineral spring waters of Europe have a rich taste that is often described as creamy. That taste comes from the minerals of the bed rock that are picked up by the water as it percolates through mineral rich, subsurface rock formations. We replicate this process with the addition of carefully selected and locally sourced mineralizing stones essentially replicating nature.

 
Water Made Pure brings that natural cycle into your home, using only sustainable materials and zero plastic.

Step 1 — Purify

Activated white charcoal captures chlorine, PFAS (forever chemicals), VOCs, and other modern contaminants.
Its unique multi-porous structure and natural electrical conductivity remove impurities while maintaining taste and freshness.

Step 2 — Mineralize

As water rests with calcite stones, it absorbs natural calcium and magnesium, restoring alkalinity and mineral balance for a smoother, “living” taste.

Step 3 — Balance ORP

Our charcoal’s conductivity subtly shifts the oxidation-reduction potential (ORP) of the water — mimicking the chemistry of natural springs and creating a fresher, antioxidant character you can feel.

Simple to Use

1. Rinse your filter to remove fine charcoal dust.

2. Place it in your bottle, pitcher, or container.

3. Wait 30 minutes for purification.

4. Enjoy full mineralization after 12 hours or overnight.

Your tongue will tell you when it’s ready.

Naturally Beautiful

In a clear glass or stainless bottle, the charcoal and stones form a visible statement of purity and sustainability.